Company Name: Magical, Inc.
Established: April 10, 1991
Representative Director: Tadashi Nukaga
Base Capital: 56 million yen
Core businesses: Manufacturing and sales of everyday consumer goods; Manufacturing and sales of cosmetics, healthy food and health supplements; Manufacturing and sale of beauty care and health care equipment; Restaurant business management and planning; System software development
Message from the President
Customers know the quality of products best
In 1999, my father entered the hospital because of a tobacco-related illness. He decided to fight the disease with the perhaps obvious decision to quit smoking. Just when it seemed his life would be cut short, he came back from the brink of death itself.
But just as we were celebrating his release from the hospital, I did a terrible thing. Even though my father had successfully quit smoking, I just went on happily puffing away at a cigarette right in front of him. Why is nicotine such an addictive thing? That day he began to smoke again; his health worsened again and finally tobacco killed him. I felt so bad about this that I decided to confront this damage that nicotine can cause, even for those who do not smoke. I decided with all my heart to try and eradicate it.
That is why I developed the Rien Pipe. Today, thanks to a powerful grassroots, word-of-mouth campaign, we have now sold more than 500,000 sets.
This easy approach to quitting smoking has a success rate of approximately 89 percent, but for some time many medical organizations were reluctant to adopt it. But I am happy to say that many more doctors who have seen their patients die from the damage done by tobacco now tell me that they understand the benefits of the Rien Pipe system. Thanks to their enthusiasm, in recent years stop-smoking clinics have also begun to use Rien Pipe as part of their programs. We also have seen an increasing number of orders received from the health and welfare organizations within Japanese companies, groups entrusted with ensuring the health of employees.
As the Internet has grown in importance in recent years, more orders and inquiries have been received, first from Korea, China and other Asian nations, but also from Spain and other countries of the EU. As talk about the seriousness of the damage caused by tobacco grows, the whole smoking world has changed. We think that the time is right for smokers around the world to try the stress-free approach to quitting smoking provided by Rien Pipe.
Developer of Rien Pipe and President
|1986||Plantex Inc. was established as the forerunner of Magical Inc.|
|1986||Started developing and manufacturing products designed mainly for mail-order sale.|
|1988||Magical cosmetics product line was developed and put on the market.|
|1988||Launched our Magical food series.|
|1990||Hawaiian branch office "Ad-lib Hawaii" was opened.|
|1991||Magical, Inc. was incorporated after 2 of our sections – Magical Cosmetics and Magical Food separated.|
|1993||Opened our dining bar Shara in Takadanobaba, central Tokyo which specializes in the finest brands of Japanese rice wine saké, as well as other liquor brands sold nationwide.|
|1997||Long-selling beauty care item, Up'll C (a natural breast enlargment system) was developed and released.|
|1997||Obtained patent for our sleep quality improving device Rem Sonar (Japanese patent No. 2700469).|
|1998||Sleep quality improving device Rem Sonar was introduced to the market.|
|1999||Sale of our mail-order management software Tsuhan Master.|
|2001||Beginning of our research on the smoke-quitting system Rien Pipe.|
|2002||Made our patent application for the smoke-quitting system Rien Pipe.|
|2005||Started selling Rien Pipe sets, officially approved by the Rien Association.|
|2010||Developed and released anti-aging series Ra's Gear with the contents of low level ionizing radium and later the 100% natural Shea Butter skin care cream.|
|2012||Developed and released our anti-aging cosmetics line Tourmaline Gold containing natural tourmaline and gold. We also started the sales of our health-supporting food Hakkantou , blending 8 precious ingredients used in traditional Chinese medicine.|
|2013||Fasting diet food program Magical D-1 was developed and later released.|
|2014||Re-introduced the brand line of our special care cosmetics - Syun and White Skin Pure No.3.|
Began sales of Rien Pipe and other products in Korea and Spain.
|2015||Rien Pipe launched in the US.|